Head of Customer Lifetime Value Management Unit

Join us and get a once-in-a-lifetime opportunity to literally build a local banking champion!

Yes, you can! That's our attitude towards our work, ambitions, ideas, and relationships. We at Luminor believe that anyone has the potential to achieve big things and encourage everyone to achieve them, professionally and personally.

Whoever you are and whatever your role is, with Luminor, you will get a once-in-a-lifetime opportunity to build a local banking champion.

• Lead the Customer Lifetime Value Management (CLVM) transformation for Luminor and build customer centric engagement model.
• Develop and implement the overall strategy and roadmap for the Customer Lifetime Value Management program, aligned with the company's goals and objectives.
• Own the business case and roadmap for the transformation.
• Lead the planning, execution, and optimization of customer campaigns across multiple channels to enhance customer engagement, retention, and loyalty.
• Track initiative deliverables and support initiative owners with resourcing to deliver on the initiatives.
• Analyze customer data and behavioral insights to identify opportunities for activation optimization, segmentation, and targeting, using data-driven decision-making to maximize customer lifetime value.
• Define key performance indicators (KPIs) for evaluating CLVM effectiveness, track and report on metrics regularly, and leverage insights to make data-backed recommendations for improvement.
• Collaborate with various teams, including marketing, sales, data analytics, and IT, to align campaign objectives, share insights, and coordinate resources effectively.
• Update Management Board on progress and key initiatives.
• Secure high quality and compliance of development projects and solutions in use. Identify and remove impediments that hinder the team's progress, enabling them to focus on delivering high-quality products within the sprint timelines.
• Implement the Luminor strategy within the team and transform it into actionable outcomes. Close cooperation with other Departments to achieve common business targets.
• Be a role model and develop the team members through various leadership techniques (coaching, leading virtual teams, performance management, etc.)

• Experience in campaign management, customer lifecycle marketing, or related roles.
• Experience with Salesforce Marketing Automation.
• Proficiency in data analysis and ability to derive actionable insights from customer data.
• Knowledge of customer and employee behavior patterns
• Transformation management experience (would be a preference)
• Previous managerial experience 5+ years
• Cross-functional and cross-border cooperation skills
• Fluent English is required in spoken and written communication due to working on the Pan-Baltic level

• Flexibility. Flexible working hours, Hybrid work, and the possibility to work from anywhere in the EU, Iceland, Switzerland, and the UK (in total 90 days per year)
• International teams. Teams that go outside Pan-Baltic borders, where people value challenging work together with good humor, and having fun
• More vacation. Additional weeks of vacation are available to all employees who have been in the company for 1 year or more
• Volunteer time off. We care about giving back to society, therefore, you will get additional days off for volunteering purposes
• Paid leave. We are proud of our employees who are participating in military training. Therefore, Luminor offers 30 fully paid calendar days for military training every year
• Health benefits. A competitive benefits package in addition to your salary that includes health insurance after the first 3 months pass in all three Baltic states, as well as Health days in case of your absence due to sickness without a doctor's note needed
• Wellbeing. Access to tools and resources that help you feel good and be productive at work and in life
• Professional growth. Internal and external training programs, workshops, conferences, online training, etc.
• Special Offer for Luminor products & services. Enjoy special offers & pricing for products and services provided by Luminor
• Gross salary. 5110 – 7670 EUR/month, which is to be determined depending on your level of experience and competencies